The First Mover in science & algae-based lifestyle drinks to support & balance your mind and your gut (working on the gut-brain axis for a better health).
Bringing the health function of
nutraceuticals to every-day plant-based products.
Our beverages are purely
plant-based, of premium quality, with
always an environmental-friendly
in August 2020 as a foodtech company converting plant-based science into convenience beverages.
Designed as a multi-brand company we are now ready to launch our first beverage under our proprietary strong brand.
have been already developed:
good for our health and our planet:
of industry experts &
a sound Advisory Board
Based on the extensive experiences of its founder, after inauguration of the company in August 2020 and despite CoVid, two product formulations have already been designed. The decision for the first product to enter the market has been taken and the corresponding POC achieved in April 2021. The product has only two main plant-based ingredients, one from the spirulina algae with many health promoting studies behind, the second from saffron, for which the health benefits and effects have been shown in proprietary scientific studies by our partner, complemented by extracts from lemon and apple, a hint of fructose and one natural preservative from apple. The combination of these ingredients in a drink formulation is quite a technical challenge, which has been mastered providing for an additional competitive advantage. The high quality of the ingredients is secured. The producers of the ingredients as well as of the final drink are located in France, Europe.
Algae (both seaweed and microalgae) are named one of the greatest superfoods by the WHO for many reasons: They are rich in proteins, rich in Vitamins (like Vit. A, E, K, B,..), provide minerals, antioxidants & are the primary producers of OMEGA-3s such as DHA, which are essential for the proper function of your nervous system.
We explore what we can call the green power, and source other plant-based ingredients for their known and proven function and the way they are produced (sustainable production, environmental-friendly extraction process).
What algae and plant have in common is positive and scientifically proven effects on the human health, an over thousand-year-old tradition to be used as natural medicine. Our aim is to bring this tradition to live – and also make it lifestyle.
We work fully transparent over the whole supply chain with traceable, plant-based, organic and vegan ingredients. The main ingredients have science-based health function which are proven by own studies designed by the producers. We are using the related health claims of our algae and plant ingredients supported by EFSA, the European authority for Food Safety and the FDA, the US Food Drug Administration. Ingredients and the end consumer product are ALL produced in France to achieve lowest environmental impact and improve carbon footprint along the value chain.
This is needed more than ever before: It’s often work vs. life, performance vs. wellness – for many people the daily live is a constant struggle and more than 50% of all adults are concerned with the amount of stress they have on a daily basis. We, with our product, believe that wellness & performance not only are possible together but also positively affect each other: A calm mind leads to a focused brain.
A mind full of Product Ideas.
A mind full of Numbers & Strategies.
A mind full of Sales & Business Development
A mind full of Creativity & new Ideas.
Hong Kong / Chinese market access
Expert in financing and plant-based growth projects
Expert in plant-based product development, USA / North American market access
Expert in Microbiota, pro- & prebiotics, opinion leader in nutrition and health, UK Market access
Expert in consumer trends, health and nutrition
In 2021 we work on the “Road to Market”, meaning the full development of our brand and the CI, deciding for the industrial filling partner, developing the strategic outline for the market launch, deciding on the final sales strategy and the market entry plan for the first country. Also we will be finalizing the business set up and business development plan for the first very important years of growth.
As the POC has been realized in Q1/21 for our first to be launched drink, we are using the remaining 9 months in 2021 to work on the Road to Market, to prepare for the product launch in 2022.
This work is done particularly considering the precious experience of two members of our executive board who have successfully created a brand and build the sales for a plant-based lifestyle drink while at the same time taking into consideration the specifics of our science-based formulation – and still aiming to reach the mass market.
Also the fundamentals for the final sales strategy will be defined during 2021 to enable BLU EAT to start into the new year 2022 going forward with the market entry. A D2C approach is discussed which provides for initially lower sales but enable us to gather valuable target market data and insights which will be used to achieve a better market penetration, better reach of a clearly defined main target group with higher margins in mid and long term. A preliminary decision is to enter the market in the German speaking countries Germany and Austria, followed by Switzerland.
For the years 2022 to 2024 it is planned to re- invest profits to grow the business in Europe and – based on the support of one of the shareholders – to enter the US/Asian market. The overall sales aim is to reach > 10 million bottles in Europe and > 50 million bottles with international distribution partners by 2025.